When people start using WordPress they ask “What is SEO on WordPress?”. It is true the WordPress platform gives a lot of SEO help and the best of it is achieved using WordPress SEO Plugins most of which are free to install and use. SEO (Search Engine Optimization) on the WordPress CRM is actually no different from the SEO you would need to do for any website to achieve the best results for free natural traffic.
“Natural traffic” is an SEO's term for people who visit your websites after seeing pages which the search engines have both registered in their databases, and decided they are good enough to be worth showing people. Natural traffic is what new website owners want like nothing else when, like most of us, they are just starting out and have a very low budget. The beauty of natural traffic is that it is usually very well targeted by the search engines so that the people arriving will be interested in what you have to say. Any wise website owner will use feedback from their search engine traffic to find out exactly what their visitors want.
That way, as they test out different monetization methods, they will be most likely to discover what sells and what doesn't. Having worked that out the website owner can start paying for advertising and scale the profitability of their business.
The WordPress SEO Magic in Their Free Plugins!
WordPress SEO plugins help WordPress sites achieve the highest SEO standards possible, both on a technical and practical level. While WordPress as an established content management system already is very SEO-friendly, there are still things that can be done to optimize your WordPress site for higher search engine rankings. WordPress already has some wonderful built-in SEO available for every user, such as a “permalinks feature”, which enables you to have an SEO optimized page name or “URL” based upon the title of each page. This gives your pages a more professional and logical URL and a better appearance in the address bar.
Featured Images – How WordPress Works in the Background Making Each Blog Visually Interesting
WordPress SEO optimized themes also provide such services as allowing you to have a unique header image for each posting or page.
These are called “featured images”. Featured images show up neatly at full-size above each post, and as thumbnails elsewhere. All the user needs to do is upload those images via a link in the sidebar.
The featured image will normally be set to appear both:
- on each of your blog posts, which improves the visual appeal of your pages and can give them a higher ranking on Google search engines, and
- as thumbnails, which will normally appear on the homepage above a snippet of text which introduces each article in a chronological list of your recent pages. These will also show up on blog “category listing” pages as well.
This clever use of thumbnail images which the WordPress CRM automatically creates in the background saves every user a lot of work creating and making the homepage list of recent articles, and category pages. It leaves WordPress article writers to concentrate on their writing, while automatically building a website structure. A structure is, in effect, built on-autopilot that is well-structured and in which people will be able to find what they want. This ability also has a large SEO benefit, and it happens each time you post an article!
WordPress SEO Increases Any Blog's Exposure and Traffic
If you want to increase your blog's exposure and traffic, then WordPress SEO is the solution you've been looking for. A good WordPress SEO plugin will increase both your search engine optimization and your visitors' experience of your blog or website. WordPress SEO is the combination of various small modules that work together to make your web pages as search-engine-friendly as possible. When it comes to SEO in WordPress, theme creators have been playing a big part in setting the standards. Always, look for themes that are described as SEO optimized, before you buy. While the theme you use should do this basic SEO optimization for you, it is just the start. There are some amazing WordPress SEO plug-ins out there that can take WordPress to the next level. By that, we mean bringing it to the level of quality and performance that the top professional bloggers strive for.
What WordPress SEO Plugins Can Do for Website Owners
Some of the most popular WordPress SEO plug-ins out there have to do with the structure of your site. One of the most common problems that amateur bloggers face is not having enough SEO structure on their blog posts. WordPress features like focus keywords, which allow your posts and page titles to focus on a single keyword that is important to the reader. There are a number of amazing free WordPress SEO themes that include all of the best aspects of this type of optimization, so you can choose one of these great plugins and really get the results you want.
Avoidance of Duplicate Content
A common problem that many new bloggers run into is that their WordPress SEO files often inadvertently include a lot of duplicate content. This is especially true if they use the default meta tags. One of the most impressive and advanced WordPress SEO plugins out there is called Schema Pro is able to eliminate the need for creating Meta tags using a text editor. This makes it much easier to create and publish high-quality SEO keyword-rich content. Because Schema Pro includes an advanced search engine optimization checker, your site and posts will show up high on the lists that Google pulls out on their keyword search engines.
Google XML Sitemaps Plugin
One of the most important WordPress SEO plugins out there is also one of the free ones. The Google XML Sitemaps plugin will make sure that when you're optimizing your site, you're doing so with the best SEO parameters. This plugin will gather information about your keywords, but it will also automatically figure out which of those keywords are best for your page. This is a huge time saver, and it ensures that your site and content will be as optimized as possible. You'll find that the time you spend with this plugin will pay off in higher rankings and more traffic.
However, recently the importance of the XML sitemaps plugin has diminished by the incorporation of the sitemaps feature within a WordPress plugin called “YOAST”. Many people have moved over to YOAST as when you use YOAST you don't need an XML sitemaps plugin. YOAST also performs additional SEO work for you and the free version is good enough for most users. (See more about YOAST below.)
Something else that both the above plugins have in common is that they both have incredibly well-built interfaces. They're both very user-friendly. If you have some knowledge of how to set up a regular WordPress blog, then you should have no trouble understanding the basic functions of both of these great plugins.
YOAST SEO Plugin for WordPress
YOAST SEO is an advanced search engine optimization plug-in specifically for WordPress. The plugin has over five thousand active installs and has been downloaded over 202 million times. What does it do? It provides three powerful functions to make your site more search engine optimized. Yoast SEO makes your blog rank better on Google, Yahoo and Bing. This plug-in works great for blogs.
When YOAST installs this plugin, it automatically takes care of keyword research for you. After that, Yoast creates a sitemap from the provided list of keywords. The result shows you how to optimize your page for your chosen keywords so that you can get the best possible ranking. If you subscribe to the paid “Pro” version you will also be given suggestions for other keyword combinations that can also bring you good results. The Yoast SEO plugin also provides a detailed report on the state of your site's readability.
One of the main features of this plugin is the integration with Yoast's Set Up Wizard. The configuration wizard allows you to set up and if necessary to change various settings related to the plugin such as your URL shortening (paid-for version only), page title, category names, and more. You can also turn off the option to automatically ping every post.
Another major feature is YOAST's integration with Google Analytics. You will be able to get detailed statistics about the visitors to your blog. By using the standard Google Analytics URL key phrase, you can see the frequency of people coming to your blog. You can also track the number of unique visits and the click-through rate for each post. With the help of the readability reports, you will know how well your blog is translated into any other target language. While all the time you can see how you are doing by the user-friendly use of a colored dot feature that changes color to green when you've completed your SEO optimization on each article text.
You can also rely on that SEO plugin to increase your blog's search engine rankings. This is very helpful for those who want to boost their traffic and improve their natural search engine rankings and it costs nothing to get the traffic once you gain a top ranking. With this type of SEO plugin, you will be able to perform keyword searches that can help you target specific keywords.
With the help of Yoast SEO 2.0 Pro, you will be able to manage several SEO elements including your URL shortening and link building strategies. This makes it easier for you to manage your multiple campaigns. If you have questions about the performance of your website or blog, you can simply log in to the Google search console and select “Yoast Analytics”. From there, you will be able to see which of your SEO efforts are contributing to better visibility. You can also view all your Google Analytics campaign settings and check which factors are influencing your website's performance.
Why Search Engine Optimization Works So Well in WordPress
SEO stands for Search Engine Optimization. Search engine optimization is basically the art of increasing the volume and quality of site visitors to a particular web page or a site from various search engines like Google, Yahoo, Ask Jeeves, etc. SEO targets unpaid visitors rather than paying visitors or direct traffic.
SEO increases the search engine rankings of a site by utilizing keywords that are frequently searched on the internet. SEO improves the website's link popularity and improves its placement in search results thereby increasing the site traffic. SEO makes sure that your website's content is presented well and that the links provided on the website are relevant and useful for the purpose of the website's content.
One must remember that content is the most important part of SEO. SEO is not just about placing relevant keywords on the website. One has to ensure that the keywords are embedded in strategic places on the website. The links to the home page should be the most relevant and visible links on the whole website. It is also important to make sure that there are no broken links anywhere within the website.
SEO is an important way of promoting the website in order to get noticed by a larger audience. By participating in online discussions, blogs, and forums one can generate more traffic to his site using what is known as off-site SEO. Blogs and discussion pages should be updated with new content on a regular basis, thus providing valuable information to the audience which will keep bringing people back again and again.
The Importance of Links (Also Called Backlinks)
The importance of SEO lies in its ability to raise your website's “link popularity”. No matter what some SEOs say, links are very important for SEO. The more links to your website from other quality websites, the higher the ranking of the website in the result pages of the various search engines like Google, Yahoo, MSN, etc. These search engines take the links into consideration while ranking the websites. If you want to read our guide to Google SEO visit https://sybriefing.co.uk/googleseo
In order to increase the number of links, it is important to choose high-ranking websites for your keywords and find ways of getting your link on them. This ensures that the keyword density is maintained at a good level. If there is a high level of competition, the links will have to be purchased manually. This is slow and involves work contacting website owners and asking them to post your articles as “Guest Posts” but doing this is usually a very good use of time and money.
Don't Like the Sound of WordPress SEO? – Then Outsource It!
There are several aspects that have to be taken care of while choosing a professional SEO company. SEO companies generally charge a very hefty amount for this service. Therefore it is important for the website owners to do a little research before hiring one. The fees charged by the SEO companies vary according to the amount of work involved in the project.
Website owners should keep in mind that they have to spend a lot of money on SEO services. However, this will be beneficial in the long run as it will increase traffic and website ranking. All the top SEO companies are experienced and provide excellent services.
Search engine optimization involves a lot of different procedures. The SEO firm will first conduct a thorough analysis of a website's structure and content. This will help them determine what type of services they need to provide to the website owners. After this, they will contact the website's owner and request relevant information.
The main aim of SEO services is to improve the ranking of the website. Many website owners try to achieve a first-page ranking but this is a difficult task to achieve. The best way to achieve a first-page ranking is to make use of “anchor text links”. These links should be placed on the various pages of an SEO's website.
It is very important for the SEO firm to be able to provide fast access to the links. There is no point in placing a link when the user has to wait for more than 10 seconds for the page to load! This will be a big turn-off for the website visitors. Another important aspect of SEO services is the relevancy of the information posted on the website. The SEO should have a thorough knowledge about the contents of the websites that the SOE links are placed on so that the links are effective.
Any SEO should be experienced enough to know about all the ethical ways of SEO. This will ensure that there is no violation of any rules. Before hiring an SEO, it is important to check if he or she is well-aware of all the ethical ways of SEO. An SEO's selection of keywords should also be based on the popularity of the keywords on the search engines. If the website owners are aware of these things, then it will be easier for them to choose an SEO.
That's it! You have now read our article which explains what WordPress SEO is and we have also explained the WordPress SEO plugins that will optimize your content for both search engines and for your readers. You can use them. If you do, you may quickly discover that WordPress SEO can truly help you take your business to the next level! But, should you find all this talk of SEO too complex to tackle yourself for whatever reason, we have also explained what an SEO service can do for you.