Exploring the Impact of Google’s Source Authority on AI-Driven Traffic for First-Party Brands The surge in traffic to U.S. retailers from AI-referred traffic has favored first-party brands, experiencing a remarkable increase of 393% year-over-year in the first quarter of 2026. However, the growth in volume is not the only significant aspect. The crucial element is … Continue reading AI-Referred Traffic Shifts Favor First-Party Brands